DADS Unlimited Launches (continued)  Page 3

Research indicates that when fathers are engaged in their children's lives, their children evidence greater self-esteem, higher educational achievement, a more secure gender identity, and greater success in life. Furthermore, recent research documents the wide range of physical, emotional, social, and work-related benefits for dads who are actively involved in their children's lives.

Many active dads need support, information, and resources for their new involvement. A 2000 Harris Poll found that "Today's dads want more direction...and more information. In fact, 92 percent said knowing more up-to-date information would make them better dads."

DADS Unlimited Services
DADS Unlimited will provide families ready access to a variety of practical, research-based "Lifelong Daddying" services, resources, and products. Based upon current research and guided by a panel of experts drawn from a wide variety of disciplines in both child and adult development, DADS Unlimited's products and services will have special appeal to men, but be useful to women and men alike.

"Shedlin has the ability to put common sense ideas into language that reaches a wide audience and provokes people to examine long held beliefs and change them when necessary," said Ruth W. Wooden, past president, National Parenting Association. "The services provided by DADS Unlimited and Shedlin's "Lifelong Daddying" concept are a practical, sensible, and powerfully persuasive call to fathers everywhere."

Shedlin's first available services will be parenting consulting and school-home liaison services, which will focus on helping parents across the lifespan - particularly dads - address common, everyday parenting challenges that benefit from short-term consulting (1- 6 months). Parenting consulting provides an opportunity to explore, understand, and develop practical strategies to address the day-to-day issues of parenting before they become crises. In addition, Shedlin will offer regular pro bono services at local family clinics. Other products and informational resources, such as a "Lifelong Daddying" book series, presentations to organizations and corporations, and "Daddying" merchandise, are in development and will be available in the future to parents and grandparents nationwide.

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